7,500+ pet foods rated. Your best match, free in 30 seconds.
Pet Nutrition Intelligence
We check every dog and cat food against veterinary science, then help you track down the ingredient behind the itching, the upset stomach, or the weight that won't budge. Free to start.
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Pick the note that sounds like you. No signup, no credit card.
Most popular
"I just want to find the right food."
No specific issue. Just want science-backed picks.
Ingredient sensitivity
"My pet can't have certain ingredients."
chicken, beef, wheat, soy…
Tummy troubles
"Something's off. We're trying to figure out what."
Gas, loose stools, vomiting. Let's investigate.
New pet owner
"Just got a puppy or kitten!"
where do I even start?
Weight
"The vet said we need to lose some weight."
Honest portion guidance. No shame, just a plan.
Senior
"My pet is getting older. What changes?"
Joints, kidney function, caloric needs all shift.
Not sure?
"Honestly? I don't know where to start."
That's okay. Let's figure it out together.
The problem
What KibbleLab does
Run a food trial and KibbleLab lines up every ingredient across your trials to surface the likely culprit, then helps you confirm it with your vet.
We check the FDA's recall listings every day, plus whether a food you feed gets discontinued. You only hear about foods you've saved or logged, never a blast about foods your pet doesn't eat. Free for every account, and recall alerts can't be turned off.
Foods filtered to your pet's life stage and health needs, not a generic "best seller" list.
Flag what your pet can't have. We'll hide every food that contains it, and explain why others made the cut.
Sort and filter the whole catalog by WSAVA selection criteria, PSC sustainability accreditation, manufacturing country, breed size, texture, and more, not just brand and price.
Daily calorie targets from published veterinary guidelines, tailored to your pet's weight, age, and life stage. We show the math, not a black box.
Export a clean summary of your pet's food history, scores, and plan to share at your next appointment.
Food sensitivity
Chicken? Beef? Something else? Instead of buying one "limited ingredient" bag after another, KibbleLab runs a real elimination diet with you and does the math to narrow it down.
Feed one food for the trial window, 8 weeks by default, and tap a 10-second daily check-in: how your pet is doing, plus any symptoms like itching or loose stools.
When a trial ends, KibbleLab compares the ingredients in the foods that worked against the ones that didn't, grouped into families like Fish or Red Meat.
If every food that flared contained one family and the calm ones didn't, that family becomes your Top suspect. Re-feed it once to move it to Confirmed.
Generate a clean PDF with the flagged ingredients, the evidence behind them, and your pet's weight and feeding plan. You share it with your vet, on your terms.
Why a rename can't hide it
Turkey Liver is Turkey is Poultry.
We map 2,000+ ingredients into their families, so if poultry is the problem, we catch it even when the label dresses it up.
See how ingredient families workWhat a finding looks like
Found in all 3 foods that didn't work, and none of the 2 that did. Re-feed it once to move it from suspect to Confirmed.
Running the trials is free. KibbleLab+ unlocks the full findings and a vet report for every visit.
This narrows the suspects to bring to your vet. It isn't a diagnosis. True food allergies are uncommon, and a vet-supervised elimination diet stays the definitive test.
Weight management
Track toward a healthy weight, week by week, with a calorie plan that's staged to be safe, not aggressive.
Type a target weight, or let KibbleLab estimate one from body condition. Estimated goals cap at a 20% reduction at a time, so the plan is never aggressive.
A daily calorie target from the standard veterinary energy equation, fed at the goal weight, plus exact portions for whatever food you're feeding.
A quick weight entry whenever you check, with the change from last time shown right away, so you know if it's working before the next vet visit.
Progress charted against the goal line, with milestones along the way. When the goal's reached, KibbleLab prompts a body-condition recheck for the next step.
What progress looks like
70% there. 10% total weight lost triggers a milestone, so the streak doesn't go unnoticed.
And we show the math
RER = 70 × (kg)0.75
Daily target = RER × 1.0, fed at goal weight
Same veterinary energy equation as every calorie target in KibbleLab, per the NRC (2006) and AAHA. No crash diets, no black box.
Life stage
No setting to change. From birthdate and breed, KibbleLab knows when your pet is a puppy or kitten, an adult, or a senior, and quietly adjusts everything around it.
Calorie targets scale up for growth, a puppy gets up to 3x the adult factor, a kitten 2.5x, and step back down automatically as they mature.
Once a dog crosses into its senior years, KibbleLab trims the daily calorie target automatically, no owner action needed.
Puppies and kittens get a growth timeline, an estimated adult size, and a schedule for vaccines, spay/neuter, and the switch to adult food.
What it looks like
Cooper is in the Socialization stage, on the way to full-grown around 1 year. When he ages out, the puppy workspace becomes a keepsake and earns an "All grown up" milestone.
KibbleLab+
Searching foods and running a food trial are free. KibbleLab+ unlocks what you came for: the ingredient flagged as your pet's likely trigger, foods ranked for your pet specifically, and the trends that show a switch is working.
Running the food trial is free. KibbleLab+ reveals the verdict: the ingredient family flagged as your pet's likely trigger, the evidence behind it, and the re-challenge that moves a suspect to Confirmed.
Sort the whole Food Finder by what fits your pet: proteins they haven't eaten yet first, known and suspected triggers pushed to the bottom, matched to their life stage. It gets sharper every food you log and every trial you run. Plus every recommendation category, not just the first.
Free shows the first recommendation tab. KibbleLab+ opens every category KibbleLab scored for your pet, so you can weigh each angle instead of a single slice.
On any food, see the full ingredient breakdown free users get blurred: every ingredient rolled up to its allergen family and flagged against your pet's avoid list.
Logging is free. KibbleLab+ charts it all over time: weight, body condition, growth curves for young pets, and wellness check-ins, so you can see whether a change is really working.
Search, compare, and run ingredient checks as much as you like, with no monthly cap, so shopping around or switching never hits a wall.
Walk into every appointment with a clean PDF of your pet's food history, scores, and plan. Generate one for every visit, not one a month.
One account for the whole household, each pet with their own profile, food, and plan, all tracked side by side.
Better food
for pets.
Pricing
Matching and food trials are free. KibbleLab+ unlocks the payoff: your pet's flagged trigger, their full personalized ranking, and complete tracking history.
No credit card required to get started.
Cancel anytime.
Free
$0
Free forever
KibbleLab+
$12.99
per month
1% of your subscription funds carbon removal.
No. Personalized food recommendations are completely free, forever. You can find the right food for your pet without creating an account or paying anything.
KibbleLab+ removes the monthly search cap and unlocks every recommendation category, full weight and health tracking with goal milestones, trial findings, up to 5 pet profiles, and unlimited vet-shareable PDF reports. Think of it as the difference between looking up a food once and following how it actually works out for your pet.
Yes. Cancel anytime from your account settings. No cancellation fees, no tricks. Annual plan users keep access through the end of their billing period.
No. KibbleLab is built on published veterinary nutrition guidelines (WSAVA, AAFCO, Merck), but it's a tool to help you make informed food choices, not a substitute for veterinary care. Always work with your vet for health decisions.
New · The Lab Box
The Lab Box adds variety to your pet's diet: a monthly box built around one rule, like grain-free or chicken-free, with four full-size, high-scoring treats and a report that reads the label for you.
Explore The Lab Box
★★★★★
This tool is such a game changer, thank you for creating this and allowing pet parents access to help find the most suitable foods for their fur-babies.
★★★★★
KibbleLab was a lifesaver for Yumi. We finally found food without her allergens and the constant scratching stopped. Now her coat is growing back beautifully!
★★★★★
I used to stand in the pet food aisle for 20 minutes feeling guilty. Now I actually feel confident at checkout, for the first time.
★★★★★
As a new pet owner, I had no idea where to begin. KibbleLab made it insanely easy to find the right food for my cat, and I never felt like I was doing it alone.
Our Story
Poppy is our ragdoll. Weeks of diarrhea, every exam imaginable, no answers. The vet's next step was exploratory surgery. We weren't ready to go there yet.
So we started digging ourselves. Tracked every ingredient, read the actual science, methodically tested foods until we found what worked. It shouldn't have been that hard.
So we built the tool that should have existed all along.
Izabela
Co-founder, NAVC Certified
Pet Nutrition Coach (PNCC)
Austin
Co-founder
& Poppy
Chief taste tester
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