Evidence-Based Pet Nutrition

Find the right food.
Or find out what's wrong.

We rate dog and cat foods on veterinary science, then help you track down the ingredient behind the itching, the upset stomach, or the weight that won't budge. Free to start, and no brand can buy a higher score.

Find the right fit Check a food

6,000+: foods rated
2,000+: ingredients mapped
WSAVA: & AAFCO aligned
100%: independent scoring

Scores aren't for sale

★★★★★ Independently
rated

6,000+ foods rated

Independent ratings

Built on WSAVA guidelines

Evidence-based

AAFCO adequacy tracked per food

100% independent scoring

Scores aren't for sale

Brands can't buy scores

Recall alerts

30 seconds to results

6,000+ foods rated

Independent ratings

Built on WSAVA guidelines

Evidence-based

AAFCO adequacy tracked per food

100% independent scoring

Scores aren't for sale

Brands can't buy scores

Recall alerts

30 seconds to results

Start Here

What brings you here?

Pick the note that sounds like you. No signup, no credit card.

The problem

Nobody's giving you
a straight answer.

Thousands: Of pet foods on the market Most with labels optimized for marketing, not clarity.
90%: Of pet owners want a food recommendation from their vet Most never feel they get one. (AAHA Compliance Study, 2003)
7%: Of pets who could benefit from a specialized diet are actually on one Not because owners don't care. Because the information isn't there. (AAHA, 2003)

What KibbleLab does

Three jobs. One bowl.

Find the right food. Investigate what's wrong. Track what works.

Personalized food matching

Foods ranked for your pet's age, weight, breed, and health profile, not a generic "best seller" list.

Ingredient filtering

Flag what your pet can't have. We'll hide every food that contains it, and explain why others made the cut.

Find the trigger

Run a food trial and KibbleLab lines up every ingredient across your trials to surface the likely culprit, then helps you confirm it with your vet.

Real-time recall alerts

If a food your pet eats gets recalled, you'll know immediately, not from a Facebook post weeks later.

Calorie & portion plans

Daily calorie targets from published veterinary guidelines, tailored to your pet's weight, age, and life stage. We show the math, not a black box.

Vet-shareable reports

Export a clean summary of your pet's food history, scores, and plan to share at your next appointment.

Food sensitivity

Find the ingredient, don't guess it.

Chicken? Beef? Something else? Instead of buying one "limited ingredient" bag after another, KibbleLab runs a real elimination diet with you and does the math to narrow it down.

1

Run food trials

Feed one food for the trial window, 8 weeks by default, and tap a 10-second daily check-in: how your pet is doing, plus any symptoms like itching or loose stools.
2

We line up the ingredients

When a trial ends, KibbleLab compares the ingredients in the foods that worked against the ones that didn't, grouped into families like Fish or Red Meat.
3

It flags the likely trigger

If every food that flared contained one family and the calm ones didn't, that family becomes your Top suspect. Re-feed it once to move it to Confirmed.
4

Take a report to your vet

Generate a clean PDF with the flagged ingredients, the evidence behind them, and your pet's weight and feeding plan. You share it with your vet, on your terms.

What a finding looks like

Fish Top suspect

Found in all 3 foods that didn't work, and none of the 2 that did. Re-feed it once to move it from suspect to Confirmed.

And we show the math

RER = 70 × (kg)^0.75
Daily target = RER × life-stage factor

Daily calorie and portion targets from the standard veterinary energy equations, per the NRC (2006) and AAHA. No black box.

Running the trials is free. KibbleLab+ unlocks the full findings and a vet report for every visit.

See a real example report

This narrows the suspects to bring to your vet. It isn't a diagnosis. True food allergies are uncommon, and a vet-supervised elimination diet stays the definitive test.

KibbleLab+

Keep watch after the switch.

Finding the right food is free. KibbleLab+ is for what comes next: seeing whether the switch is actually working, and adjusting as your pet changes.

Weight & health tracking

Log weight, body condition, and check-ins and watch them charted over time, so you can tell whether a food change is really helping instead of guessing.

Goal progress & milestones

Set a target weight and get portion targets that adjust as your pet gets there, with milestones along the way so the plan never stalls out.

Unlimited vet reports

Walk into every appointment with a clean PDF of your pet's food history, scores, and plan. Generate one for every visit, not one a month.

Unlimited searches & comparisons

Compare as many foods as you like and run every ingredient past your pet's profile, with no monthly cap, so shopping around or switching never hits a wall.

Every recommendation category

See all of your pet's recommendation tabs, not just the first, so you can weigh every angle KibbleLab scored instead of a single slice.

Up to 5 pet profiles

One account for the whole household, each pet with their own profile, food, and plan, all tracked side by side.

See what's included

Better food
for pets.

Pricing

Start free.
Upgrade when you're ready.

Personalized food recommendations are always free. KibbleLab+ adds ongoing monitoring and tracking.

No credit card required to get started.
Cancel anytime.

Free

Free forever

Personalized food recommendations
Unlimited saved foods
Recall alerts
1 pet profile
Food lookup & scores
5 food searches a month

Get Started Free

Frequently Asked Questions

Do I need to pay to get food recommendations?

No. Personalized food recommendations are completely free, forever. You can find the right food for your pet without creating an account or paying anything.

What does KibbleLab+ add?

KibbleLab+ is for pet parents who want ongoing monitoring, real-time recall alerts, health tracking, unlimited saved foods, and multi-pet profiles. Think of it as the difference between looking up food once and having someone watch your pet's nutrition for you.

Can I cancel anytime?

Yes. Cancel anytime from your account settings. No cancellation fees, no tricks. Annual plan users keep access through the end of their billing period.

Is KibbleLab a replacement for my vet?

No. KibbleLab is built on published veterinary nutrition guidelines (WSAVA, AAFCO, Merck), but it's a tool to help you make informed food choices, not a substitute for veterinary care. Always work with your vet for health decisions.

Concierge

Want us to do the research for you?

Think of us as your pet food PI. We take your pet's details, comb through 6,000+ foods, and deliver a report with the top matches, full ingredient breakdowns, and a transition timeline. You review it with your vet and make the call.*

$199 one-time · no subscription

I agree to the KibbleLab Terms of Service and Privacy Policy.

Important account terms

You must be at least 18 years old and located in the United States to use KibbleLab.

KibbleLab may create, use, and license aggregate or genuinely de-identified information derived from account, pet, and usage data. KibbleLab does not sell identifiable personal information.

Accounts receive occasional product updates and pet-nutrition tips by email. You can turn them off at any time in Notification Preferences or through the unsubscribe link in any marketing email.

One-time payment · No subscription required

*The Concierge report is an informational research document, not veterinary advice, diagnosis, or treatment. For generally healthy pets only. Not for pets with known health conditions or on medication. Always consult your vet before changing your pet's diet.

What's included

Personalized research report

Food options matched to your pet's profile, sensitivities, and dietary criteria.
Top food matches with full analysis

At least 3 options with complete ingredient breakdowns and why each scored high.
Suggested feeding guidelines

Portion and frequency references based on your pet's weight, age, and activity.
Transition timeline

A general schedule for switching foods based on standard guidelines.
Vet reference sheet

Foods, key numbers, and questions to bring to your vet.
One follow-up revision

Need to adjust the search criteria? One revision included within 30 days.

What you're saying about us

★★★★★

This tool is such a game changer, thank you for creating this and allowing pet parents access to help find the most suitable foods for their fur-babies.

Vincci L.

★★★★★

KibbleLab was a lifesaver for Yumi. We finally found food without her allergens and the constant scratching stopped. Now her coat is growing back beautifully!

Wanda K.

★★★★★

I used to stand in the pet food aisle for 20 minutes feeling guilty. Now I actually feel confident at checkout, for the first time.

Tom K.

★★★★★

As a new pet owner, I had no idea where to begin. KibbleLab made it insanely easy to find the right food for my cat, and I never felt like I was doing it alone.

Drew S.

Our Story

Our cat was sick for weeks.
Nobody could figure out why.

Poppy is our ragdoll. Weeks of diarrhea, every exam imaginable, no answers. The vet's next step was exploratory surgery. We weren't ready to go there yet.

So we started digging ourselves. Tracked every ingredient, read the actual science, methodically tested foods until we found what worked. It shouldn't have been that hard.

So we built the tool that should have existed all along.